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Ticket 2016

Beauty and the Beer


70 min + Q/A
DIRECTOR: Anne Newman

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Additional Info

DIRECTOR: Anne Newman
PRODUCER: Leslie Clark
EDITORS: Tom Spain, Scott Nielson

One of the most successful marketing campaigns in American history, the Miss Rheingold contest ran from 1941 through 1964. Beauty and the Beer is a personal documentary directed by Anne Newman, a Miss Rheingold finalist. The film features interviews with former Miss Rheingolds, advertising executives who worked on the campaigns and fans of the contest.

In 1960, Anne Newman was selected as one of the six finalists in the Miss Rheingold Contest. After the contest she stayed in New York City to pursue a successful modeling career before returning to California to appear in several movies. She has also produced hundreds of television commercials, as well as being a key member of the production team that produced the Peabody Award-winning TV series, The Great Space Coaster and the award winning CBS TV special, The Secret World of the Very Young.